Privacy Policy

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Privacy Policy and Terms of Service Effective Date: September 30, 2025
DryFire Training Center of N. Ft. Myers ("we," "us," or "our") is committed to protecting your privacy and ensuring compliance with applicable laws and regulations, including A2P messaging standards, when communicating with you via SMS (text messages). This Privacy Policy and Terms of Service ("Policy") explains how we collect, use, disclose, and protect your information when you interact with our SMS services, as well as the terms governing your use of these services. By engaging with our SMS communications, you agree to the terms outlined in this Policy.
Privacy Policy1. Information We Collect
We collect the following types of information when you interact with our SMS services:

• Personal Information:
  • Phone Number: The mobile phone number you provide to receive SMS communications.
  • Contact Information: If provided, your name, email address, or other identifiers linked to your phone number.
  • Consent Data: Records of your consent to receive SMS messages, including the date, time, and method of consent (e.g., via website form, text opt-in, or in-person agreement).
• Non-Personal Information:
  • Usage Data: Information about your interactions with our SMS messages, such as whether you opened, responded to, or clicked links in a message.
  • Device Information: Technical details about the device used to receive SMS, such as device type, operating system, or carrier network, where applicable.
• Transactional Data: Information related to your transactions or interactions with our business, such as order confirmations, appointment reminders, or customer service inquiries conducted via SMS.

2. How We Collect Information
We collect information through the following methods:

• Direct Submission: When you provide your phone number and consent to receive SMS communications through our website, mobile app, in-store forms, or other channels.
• Automated Collection: When you interact with our SMS messages, we may collect usage data automatically through our messaging platform.
• Third-Party Sources: If you provide your phone number to a partner or affiliate who has your consent to share it with us for SMS communications.

3. How We Use Your Information
We use your information for the following purposes, in compliance with A2P messaging regulations:

• To Send SMS Communications:
  To deliver transactional messages (e.g., order updates, appointment reminders) and promotional messages (e.g., offers, discounts) that you have consented to receive.
• To Personalize Communications: To tailor SMS content based on your preferences, transaction history, or interactions with our business.
• To Improve Services: To analyze usage data and improve the effectiveness of our SMS campaigns and customer experience.
• To Comply with Legal Obligations: To maintain records of consent and opt-out requests as required by laws like the TCPA and CTIA guidelines.
• To Respond to Inquiries: To address customer service requests or inquiries sent via SMS.

We will not use your information for purposes beyond what is disclosed in this Policy without obtaining your additional consent.
4. Consent for SMS Communications
By providing your phone number and opting in to receive SMS messages, you expressly consent to receive text messages from us, including automated messages sent through an A2P messaging platform.

• Opt-In Process: Consent is obtained through clear and conspicuous methods, such as texting a keyword (e.g., "JOIN" to a short code), checking a box on a website form, or signing a consent form in person.
• Message Types: We may send transactional messages (e.g., order confirmations, shipping updates) and/or promotional messages (e.g., marketing offers, event invitations), depending on the type of consent you provide.
• Frequency: The frequency of messages varies based on your interactions and the nature of the communications (e.g., one-time transactional messages or recurring promotional campaigns). The estimated frequency will be disclosed at the time of opt-in.

5. Opt-Out Options
You may opt out of receiving SMS communications at any time by:

• Replying "STOP": Text "STOP" to any SMS message you receive from us to unsubscribe from all SMS communications. You will receive a confirmation message verifying your opt-out.
• Contacting Us: Email us at dryfiretraining@gmail.com or call 941-867-0250 to request removal from our SMS list.
• Online Portal: If applicable, log in to your account on our website www.dryfirelee.com to manage your communication preferences.

Upon opting out, we will cease sending SMS messages to your phone number, except for a one-time confirmation message or legally required communications. Please allow up to 10 business days for your opt-out request to be fully processed.
6. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information in the following circumstances:

• Service Providers: We may share your phone number and related data with third-party service providers (e.g., SMS platform providers) who assist us in delivering messages, analyzing usage, or managing compliance. These providers are contractually obligated to protect your information and use it only for the services they provide to us.
• Legal Requirements: We may disclose your information to comply with applicable laws, regulations, or legal processes (e.g., court orders, subpoenas).
• Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred to the acquiring entity, with notice to you and continued protections under this Policy.

7. Data Security
We implement reasonable technical, administrative, and physical safeguards to protect your information from unauthorized access, use, or disclosure. These measures include encryption of data in transit, secure storage of consent records, and access controls for our employees and service providers. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, or resolve disputes. For example:

• Consent records are retained for at least 5 years to comply with TCPA and CTIA requirements.
• Usage data may be retained for up to 2 years for analytics purposes, unless you opt out.
  If you opt out, we will delete your phone number from our active SMS list within 10 business days, though we may retain limited data (e.g., opt-out records) to ensure compliance with your preferences.

9. Customer Rights
You have the following rights regarding your personal information, subject to applicable laws:

• Access: You may request access to the personal information we hold about you, including your phone number and consent records.
• Correction: You may request corrections to inaccurate or incomplete information.
• Deletion: You may request deletion of your personal information, subject to our legal obligations to retain certain records (e.g., consent logs).
• Opt-Out: As described in Section 5, you may opt out of SMS communications at any time.
  To exercise these rights, contact us at [insert email address] or [insert phone number]. We will respond to your request within 30 days, or as required by applicable law.

10. International Users
Our SMS services are primarily offered in the United States and comply with U.S. regulations, such as the TCPA. If you are located outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your country. By opting in to our SMS services, you consent to this transfer and processing.
11. Children’s Privacy
Our SMS services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected such information, we will delete it promptly. If you believe we have collected information from a child under 16, please contact us immediately.
Terms of Service
1. Acceptance of Terms
By opting in to receive SMS communications from [Business Name], you agree to be bound by these Terms of Service, which govern your use of our SMS services. If you do not agree to these terms, do not provide your phone number or opt in to our SMS program.
2. Eligibility
To use our SMS services, you must:

• Be at least 16 years of age.
• Provide a valid mobile phone number that you own or are authorized to use.
• Have the legal capacity to enter into this agreement.

3. Permitted Use
You agree to use our SMS services only for lawful purposes and in accordance with this Policy. You may not:

• Use our services to send unauthorized or unsolicited messages to others.
• Attempt to reverse-engineer, hack, or interfere with our SMS platform.
• Provide false or misleading information when opting in.

4. Message Content
Our SMS messages may include:

• Transactional content (e.g., order confirmations, appointment reminders).
• Promotional content (e.g., discounts, special offers), if you have consented to receive such messages.
• Links to our website or third-party sites, which are subject to their own privacy policies and terms.
  We strive to ensure the accuracy of our messages, but we are not responsible for errors or omissions in message content.

5. Costs and Carrier Charges
Our SMS services are provided free of charge by [Business Name]. However, standard messaging and data rates may apply based on your mobile carrier’s plan. You are responsible for any such charges. Contact your carrier for details about your plan.
6. Limitation of Liability
To the fullest extent permitted by law, [Business Name] and its affiliates, officers, employees, and service providers are not liable for any direct, indirect, incidental, or consequential damages arising from your use of our SMS services, including but not limited to:

• Loss of data or privacy due to unauthorized access.
• Delays or failures in message delivery.
• Errors in message content or links.
  Our total liability for any claim related to our SMS services will not exceed $100.

7. Indemnification
You agree to indemnify and hold [Business Name] harmless from any claims, losses, or damages arising from your misuse of our SMS services or violation of these Terms of Service.
8. Termination
We may suspend or terminate your access to our SMS services at any time, with or without notice, if we believe you have violated these Terms of Service or applicable laws. You may terminate your participation by opting out as described in Section 5 of the Privacy Policy.
9. Changes to This Policy
We may update this Privacy Policy and Terms of Service from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by sending an SMS message, posting a notice on our website [insert website URL], or other reasonable means. Your continued use of our SMS services after such changes constitutes your acceptance of the updated Policy.
10. Governing Law
This Policy is governed by the laws of the United States and the state of [insert state], without regard to conflict of law principles. Any disputes arising from this Policy will be resolved in the state or federal courts located in [insert county, state].
11. Contact Us
If you have questions, concerns, or requests regarding this Policy or our SMS services, please contact us at:

• Email: dryfiretraining@gmail.com
• Phone: 941-867-0250
• Mail:
  Suite 112-2
  2328 Hancock Bridge Parkway
  Cape Coral, FL  33990
• Website: www.dryfirelee.com

Compliance with A2P Messaging Regulations
To ensure compliance with A2P messaging regulations, including the TCPA and CTIA Messaging Principles, we:

• Obtain express written consent before sending promotional SMS messages.
• Provide clear opt-in and opt-out instructions in all SMS communications.
• Include our business name or short code in messages for transparency.
• Maintain records of consent and opt-out requests for at least 5 years.
• Use reputable A2P messaging platforms registered with the appropriate regulatory bodies (e.g., The Campaign Registry).
• Limit message frequency to avoid excessive or harassing communications.
• Clearly distinguish between transactional and promotional messages at the time of opt-in.